Case Study

For this case study I will be researching the movie "The Amazing Spider Man 2".

Audience

The film is for anyone that is already a fan of the Marvel films / superhero action films and anyone that enjoys an action/adventure film. Its also meant to sell merchandise, so the film is suitable for both children and adults.

Production

The movie's production is Columbia Pictures Marvel Entertainment Arad Productions, Inc. Matt Tolmach Productions

Producers: Kevin Feige and Amy Pascal

Distribution

The distribution for the movie "The Amazing Spider Man"  is The Sony Pictures Releasing.

Marketing

the film's marketing budget was $180–190 million. On July 17, 2013, Sony released a clip from the film with the first released footage of Jamie Foxx as Electro to encourage attendance at the panel. At the panel they premiered a four-minute trailer, which was not publicly released but eventually leaked on the internet. 

Sources:

https://medium.com/@adilhameed083/media-studies-case-study-4b3d178cd1f4